6 free eBooks on Content Marketing
How to start learning content marketing
For a long time, the following principle applied in the world of marketing: the one with the biggest marketing budget wins. Today we often hear that “content is king” and that is exactly how it is. Marketing is first and foremost about the consumer. And consumers benefit from content that is relevant to them, not from large marketing budgets.
What makes content marketing so special is that it is inbound marketing. Because the consumer should be led to the content as independently as possible and, above all, decide for themselves whether they want to engage with the content. Of course, this is in contrast to outbound marketing or classic advertising, in which the advertisement is simply shown to the customer on their display, whether they want it or not.
Content marketing can be extremely effective and efficient. However, there are a few points to consider, such as addressing the right target group, ensuring that the content fits your company and that the content is played out via the right channels.
In this article, I would like to give you 6 eBooks that will train you to become a real content marketer. We’ll start with the basics and look at specific disciplines as we go along. We will cover the following:
- Content marketing basics
- Content marketing strategy
- Data-driven content marketing
- Content creation
- Content marketing throughout the customer journey
- Copywriting basics
Have fun!
Ultimate Guide for Content Marketers
Content marketing is a creative discipline, but it does not come without structure. you have probably often heard of “plans” in the context of content marketing.
This book by Semrush gives you a good overview of the process of a content marketing campaign from start to finish.
First, you will learn how to audit your existing content. Of course, this only applies to you if you already have content. if that is the case, then such an audit is very helpful to be able to reuse old content.
Especially important in the beginning is keyword research and collecting ideas. Here you want to make sure that a keyword has enough volume, that it fits your brand and that it is undersaturated, i.e. that there is not already too much content.
Other topics such as content distribution and measuring success are also addressed in this book. On the whole, it is a very good book to get an overview. So if you are still at the beginning, i can only recommend this book!
Download
Content marketing strategy
This book is also an introduction. The focus here is on the practical implementation of a content strategy.
On 102 pages you will receive a comprehensive blueprint that you can follow to end up with your own personal content strategy.
Airtable focuses on showing you how to set up powerful processes and workflows. In the end, you’ll build a pipeline that you can keep feeding with fresh ideas.
I especially like the tool recommendations for each step in your strategy. This makes this book a practical guide that can be implemented immediately. As long as you understand the basics of content marketing, you have the opportunity to jump straight into the action!
Download
Data-driven content marketing
Data plays an important role in marketing. And in the area of content marketing, it can be used along the entire process to make decisions.
In the area of keyword research, for example, data is indispensable. We want to know how many searches a certain keyword has before we target it. Data is also particularly useful in evaluating the various channels on which content is ultimately displayed.
In the best case, you have a piece of content that you can adapt to the conditions of several platforms. For example, a detailed SEO article becomes a shorter Reddit post. the content remains the same. Using UTM parameters, you can measure which platform has brought you the most traffic. You can also use tools like Google Analytics to see which traffic was more valuable. You may find that while more traffic comes from search engines like Google, the traffic from reddit converts much better. So of course you focus on reddit!
Examples like these show how data can show you the best way in content marketing. In this book, you will learn step by step how to let data do the talking. They will literally whisper the right decisions into your ear, you just have to listen carefully!
Download
Content creation
Ultimately, we will only be successful in content marketing if we also have content to share! As much as we can talk about content marketing itself, it’s not much use if we don’t also produce very good content. This book, a cooperation between Swat.io and HubSpot, deals specifically with the processes of content creation to distribution. We must always keep in mind for whom we are creating the content in the first place — for our target group. This is rule number 1. the time and frequency of content distribution should also not be neglected. We should always know when and how often we have to play a certain channel! All this together makes a successful content strategy (at least the part from creation to distribution). So if you want to get a bit more practical, I can recommend this book!
Download
Conten marketing throughtout the customer journey
Okay, but our content marketing won’t get us very far if our content doesn’t also pursue specific goals. Content can be used for different reasons. But it is most often used at the various points of the customer journey. The success of content can also be expressed as follows: the right message at the right time.
In this context, we must first make sure that we know which message makes sense for each place in the customer journey. Not all of your customers want to receive the same message. For example, new customers must first be informed about your company and trust must be built up. Existing customers are more likely to be helped by receiving content that reveals new possibilities for their products.
The content is therefore based on the customer journey. This is important for content marketing to be effective! In this book, you will learn more about how to feed your entire customer journey in the right places!
Download
Copywriting 101
And yet, even the best content marketing strategy is of little use if no one consumes the content. You see, everything is connected and all the gears have to be oiled so that your content marketing machine runs smoothly!
And getting your target group to consume your content is anything but easy. It’s not without reason that there is a separate discipline for this — copywriting.
Because content is also structured, especially written content. The reader starts at the top and works his way down until he reaches the end. And copywriting helps him along the way. The bottom line is that every sentence is written in such a way that it invites the reader to read the next sentence. It sounds easier than it is.
Fortunately, a dedicated community has grown up around the topic of copywriting. This area is very well explored and the most important basics can be found in this book. I can really recommend that you don’t just start writing copy. Take your time and learn how to captivate your readers (not literally, please). Have you read this far? If so, I seem to have done a good job!
Download
Luminaly.com is an online platform with hundreds of free, curated, and high-quality eBooks on topics like marketing, business, and management form top companies around the world. Register now to benefit from one-click-access, smart recomender engines and curation!
